Fashion 2008 Film
Textiles defined a person's rank and status; certain textiles indicated being part of the ruling class. People expressed their ethnic identity and social hierarchy through textiles. Because some Indonesians bartered ikat textiles for food, the textiles constituted economic goods, and as some textile-design motifs had spiritual religious meanings, textiles were also a way to communicate religious messages. Some feminists have argued that by participating in feminine fashions women are contributing to maintaining the gender differences which are part of women's oppression.
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There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. The Haute house was the name established by the government for the fashion houses that met the standards of the industry. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers.
The levels of focus in the fashion industry consist of many separate but interdependent sectors. These sectors include Textile Design and Production, Fashion Design and Manufacturing, Fashion Retailing, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.
Shonali appears on television as a mentally ill, homeless alcoholic; Meghna takes her in and tries to rehabilitate her. Meghna accepts an offer from Rahul to be the star model of his show, but a day before the show Shonali vanishes. Just before Meghna walks the ramp, she receives a call from the police telling her that Shonali is dead from a drug overdose. Meghna freezes; overcoming her grief, she walks the ramp, reviving her career and restoring her self-confidence. Meghna gives up drinking and smoking, and as the film closes she walks the ramp in Paris. In 2005, the World Intellectual Property Organization held a conference calling for stricter intellectual property enforcement within the fashion industry to better protect small and medium businesses and promote competitiveness within the textile and clothing industries.
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